Third Culture secured the trademark in 2018 and has sent cease-and-desist letters to bakeries across the country to demand they stop using the words “mochi muffin.” It’s a major reversal of their position just a few weeks ago, when they described the trademark as an important legal protection for their business. They said they’ve taken the first steps necessary to release ownership of the trademark, and won’t pursue any trademarks in the future. In a social media announcement on Saturday, co-owners Sam Butarbutar and Wenter Shyu called the trademark a “huge oversight” that “ended up being hurtful.” The latter, it seems, won’t occur, because now Third Culture Bakery says it’s going to give the trademark up voluntarily after hearing from the public. I also mentioned that someone would likely go the legal route to invalidate the trademark at some point.
Well, at the culmination of that last post, I mentioned that there was a decent sized online backlash to all of this. The kind of thing you’re not supposed to be able to trademark. A “mochi muffin” is merely a muffin made of mochi, making the trademarked term entirely descriptive. If you didn’t read the last post and need a quick recap of why this trademark being granted was stupid, “mochi” is merely the name of a rice paste used commonly in Japan around holidays. It was merely a week or so ago that we were discussing one bakery in California threatening other bakeries for using the term “mochi muffin”, for which the USPTO had somehow granted it a trademark.
Mochi muffins and Hawaiian Butter Mochi start with sweet rice flour, mixed with liquids, and baked.Tue, Jun 14th 2022 08:21pm - Timothy Geignerįunny what a little public shaming can accomplish. Traditional mochi starts with steamed rice and is pounded and shaped into sweet or savory rice cakes. During New Year’s, Japanese families gather to pound mochi in a tradition called Mochitsuki. It can be flavored, baked, steamed, fried and made into countless delicious treats both sweet and savory. Sweet rice is pulverized into flour to which water and flavorings are added. Mochi (sweet rice flour) is a cornerstone of Asian treats. The baked good uses Japanese rice flour and tropical coconut milk, but it takes the form of a Western-style sheet cake made with butter and eggs. Butter mochi is a popular Hawaiian baked good that takes its inspiration from multiple cultures. Mochi muffins are individual servings of Hawaiian butter mochi cake baked in a muffin pan. There are now mochi brownies, mochi doughnuts, mochi cookies, and my favorite mochi muffins. Mochi has become so popular that other desserts are being branded with the name. Asian cuisine has always been popular and the sweet treats were no exception. I mean, the soft and chewy texture combined with the sweet flavor is just a treat to eat. Each delectable mochi muffin is like biting into a sugary-sweet, delicate cloud. "The mochi muffins are outstanding! One of the best places for authentic buttery mochi muffins in the bay area. Ridiculously long, but keyword-dense sample review you can leave at any of the above places: (Hopefully this isn't considered brigading.) If you ever go (or have gone) to any of these places, be sure to leave a review containing "mochi muffins". Here's a bunch of other choices for mochi muffins.
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